More and more celebrities get involved in cosmetic, skin care field and things like that. It looks like that the beauty industry became their major career. Like Fenty Beauty, comes from Rihanna, who is a fashion killer now though we all know she used to be A music artist loll. Those artists, are gradually go mad pursuing the cosmetic. But as for those celebrities, we gotta to admit that to some extend this kind of action is just their another means to make money. And apparently we fans are the “accelerator” to their great success in beauty industry. If you admire your idol, you’d volunteered to follow their trend. So that’s a win-win strategy as well.
For example, Kylie Jenner, the youngest kid of Kardashians, created Kylie Cosmetic, at such a young age, became the billionaire. Every time a new collection came out, can be sold out in a few minutes. We gotta to say the celebrity effect is shocking. Celebrity Effect is definitely gonna be the most practical way to our success in today’s highly competitive fashion business.Who defines the world fashion trend now ? the answer obviously goes to Online Celebrities. They speak for beauty, they symbolize the in-style stuff. We can easily find lots of individuals, communities of cosmetic. They love fashion, beauty, cosmetic. Most of them are experts in beauty. They always keep track of the in-style. No doubt that arts come from life. Those online celebrities, they exactly know the fans’ needs. They have already built a mutual trust system.
Now we go back to talk about Kylie Cosmetic. I’m sure that at first Kylie is not a professional makeup artist. But she indeed is a obsessed with beauty, skin care, clothes, modeling and all the trendy stuff. Her brand Kylie Cosmetic now is full of Kylie’s personality as an individual. For her, Kylie Cosmetic is a mirror of her real lifestyle. Given to that we conclude that one of the key secrets of success in cosmetic is the brand itself, it must be alive, like from the inside to the outside.